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  Search Engine Optimisation
 
 
How Many Visitors Are You Getting To Your Website?
Do You Want To Get More?

Our Search Engine Optimisation (SEO) service specialises in optimizing your website so that it performs well in the Search Engines.
 
You Need To Be Visible In The Search Engines
Being on the first page of a major search engine such as Google can have a dramatic impact on the number of people who visits your website. And remember, all those people are actively looking for a solution to their problem - all that you need to do is persuade them that your solution is the one correct one for their problem!
 
What we offer are clearly established methods which can be employed to ‘tweak’ your website to improve its rankings with the search engines using SEO.

You may have heard of ‘White Hat SEO’, and ‘Black Hat SEO’, practices – needless to say SOS will only ever follow ‘White Hat SEO’, practices.

We don't use Google Adwords or Sponsored Ads to promote our websites... we're not against Pay Per Click (PPC), we just don't need to use it. Our search results are driven via the organic listings... and if we can do it for our customers, we can do it for you too.

If you run a pay per click campaign, you’ve probably found yourself frustrated at increasing costs and wondering how you can make your budget go further in tough times. The answer is to add SEO to your online marketing activities, complimenting or even replacing your PPC or other online advertising. Not convinced? Here’s a few reasons why you should consider adding our Search Engine Optimisation (SEO) service to your online marketing mix in 2009):
  1. If you rank well for organic results, it is typically long lasting. That means the time and money you spend to move up the ranks is persistent. PPC campaigns require money to be spent over and over again to maintain visibility. There is no legacy of the budget that has been ploughed into the campaign when funds have depleted.
     
  2. Organic results are clicked on a lot more than paid results, especially for well educated crowds. The more educated your prospect, the less likely they are to click on an advertisement.
     
  3. Organic clicks convert at least as well as paid clicks. On average, organic clicks convert at approximately 4.2% v. 3.6% for paid clicks.
     
  4. Approximately 90% of internet ‘hits’ being generated worldwide are via search engines, it is easy to see the importance of appropriate SEO being employed for your website.
     
Because we have a relatively small cost base, it is possible for us to produce work at the fraction of the price you may find elsewhere.

Why pay an SEO firm hundreds or indeed thousands of pounds per month when you can come to us and we can provide you with at least an equal service for a fraction of the price?
 
Our Successes (as at 19 May 2009):
 
www.caledoniansigns.co.uk Top of Google's first page of non-sponsored links for search phrase "Farm signs" +Scotland.
www.robinsonsbeds.co.uk Top of Google's first page of non-sponsored links for search phrase "Designer Beds".

 
SEO - what our package includes £200

  • Optimisation of your home page (including all relevant html tags which search engines use to index your site)
  • Optimisation of textual content of your home page with keyword placement within content
  • Robots.txt file creation and installation*
  • Sitemap generation and submission of sitemap to Google and Yahoo**
  • 20 reciprocal links (you will need a Links section on your website - see below)
  • Keyword analysis and research
  • Monthly performance reports for the first year (£50 p.a thereafter)

*the robots.txt file is a very important file if you want to have a good ranking on search engines, however there are still many Websites which don't offer this file.

**Submitting a Sitemap file to Google and Yahoo helps them to learn which pages are most important to you and how often those pages change. Google and Yahoo will then try to crawl those pages more frequently.
 

Links Section From £150
a links section incorporated into your website updateable from any PC linked to the internet via online forms. Some of the major search engines, such as Google, will sort websites by their popularity, measuring the page rank by the actual links leading to the your website.  Therefore, this is a great way to set up reciprocal links.  
   
Web Hosting (includes POP3 Email account)  
Webspace £60 p.a
Database-driven website £150 p.a
Website statistics package (hits) £25 p.a
   
SSL Certificate POA

 

 
   
 

Note: VAT will not be added to prices.